Social Media Marketing and Tik Tok
- Meshanah Mendoza
- Mar 11, 2020
- 2 min read
Updated: Nov 7, 2020
The use of social media in today’s day and age is vital for all marketers. Whether it be using Facebook, Instagram or Twitter it is evident that these platforms enable marketers to get their messages across effectively, whilst being able to reach many consumers simultaneously. Another social media platform to add to this list now is TikTok.
But what is TikTok?
According to the Digital Marketing Institute, it’s ‘an app that enables users to post short lip-synced music, talent, or comedy videos’. It overall has a wider spectrum of creativity, as it involves a range of niche communities such as in food, fashion, comedy, and dance. Some of the typical TikTok trends that you may have heard about include the ‘renegade dance’, the ‘Haribo challenge’ or the ‘bibbidi bobbidi boo challenge’ just to name a few.
So should marketers start using this app?
Statistics recorded from the Influencer Marketing Hub have found that:
It has approximately 524 million active users worldwide and the number is still growing.
In 2018 it was one of the most popular apps with 1 billion downloads on Apple devices only.
The videos that are created on TikTok earn 17 billion average views on a monthly bases.
41% of the users are aged around 16-24, so if marketers have millennials as their target audience then this app would be very effective.
Brands that are already using TikTok include Chipotle, Sony and FIFA. Guess also partnered with TikTok for their #InMyDenim campaign, which challenged users to upload a video of themselves wearing their favourite denim pieces and it went viral.
Despite influencer marketing not being a widespread trend on TikTok yet, there is great potential for this to occur, as influencer marketing on other apps such as Instagram is already prevalent. Therefore if marketers select an appropriate influencer that appeals to the same niches as their focus groups then TikTok may be an effective social media tool to use.
So do you think TikTok is effective for marketers? Let me know in the comments below!
References:
https://digitalmarketinginstitute.com/en-au/blog/the-rapid-rise-of-tiktok
https://influencermarketinghub.com/tiktok-statistics/
Thanks for reading my post Shashika! Your point about the demographics of the users is very true and I didn’t that of that before. I definitely think that this would affect the way brands promote their products and what type of brands use this platform too. Majority of the users are teenagers, so brands that are highly used by this group would use/should use TikTok in my opinion. :)
Great read Meshanah! I think you are definitely right! Tiktok has a lot of potential, however I think it could be a little hard defining the demographic of users because there is such a wide range of people using the app. Would that affect the way brands are promoted and who it is promoted too?
Thank you for reading my article Alysha. There is great potential for more marketers to use TikTok.
Hi Meshanah, in response to your question, I think that TikTok is a great platform for marketers to use in this day and age. And the statistics in your article prove that.
Thank you for reading my post Paula! It is very interesting to see how businesses market their products and services in such a short span or time.